Let’s call the whole thing off.
According to Starbucks Gossip, a blog about, well, Starbucks, written by media maven Jim Romenesko, Starbucks and Dunkin’ Donuts are targeting two distinct markets. Dunkin’ Donuts is following a “red state” strategy, as evidenced by its boring coffee sizing scheme (small, medium and large; who thought of that one!) and more modest (read middle American) prices.
Well it’s pretty obvious that Starbucks is a blue state phenom. But the opening, just this week, of the new Dunkin’ Donuts in the shell of the old Short Stop Diner in Bloomfield got us thinking. Is Montclair a Starbucks (blue state) town and Bloomfield a Dunkin’ Donuts (red state) one? We did a search, and there are two DD’s in Montclair and five in Bloomfield (the newest isn’t on the corporate store-finder page yet). Meanwhile, there are two Starbucks in Montclair, and nary a one in Bloomfield.
Well it’s all Baristaville to us, right? We’ll have to float a Dunkin’ Donut-Starbucks poll this Sunday … unless we think of something better.
Props to the Prop at Coffeegrounds, for alerting us to this issue.