BLOOMFIELD, NJ — After a challenging year for retail business owners and the wider community, Bloomfield Center Alliance is inviting shoppers to its Bloomfield Center Holiday Hunt, where attendees will find holiday cheer through shopping, music, and ice sculptures!

The Bloomfield Center Holiday Hunt will start at 2PM on Saturday, November 28th, which also happens to be “Small Business Saturday,” the shop local” initiative which encourages people to support small businesses in their communities during the holidays.

The day will kick-off with holiday music, hot cocoa and pastries from Brandon’s Coffee, and a photo-worthy ‘Bloomfield NJ’ ice sculpture which will be on display at the Six Points Plaza (intersection of Bloomfield Avenue and Glenwood Avenue). Upon arrival at the Plaza, attendees will receive a Bloomfield Center Map showing locations of the downtown’s various Holiday Hunt Destinations.

Participating businesses, all of whom are located within short walking distance of the Six Points Plaza, offer a selection of products ranging from bowties to bike accessories, wine baskets to boots, hair accessories to gift cards for fun experiences or pampering sessions – all of which make for great gifts for the holidays.

Individuals who visit 5 or more Destinations and/or make purchases over $20 on the day of the Hunt will be entered to win incredible prizes from local businesses**(Prize details later in month!)

When people return to the Six Points Plaza upon finishing their Holiday Hunt between 4PM and 5PM they will be greeted by more live music performed by local performers and a live ice carving demonstration by the ‘Ice Sculpture King,’ artist Jimmy Chiappa.

Warm drinks, both alcoholic and non-alcoholic, will be offered in the evening by area restaurants and attendees will receive information on outdoor dining opportunities if they choose to eat lunch before the event or stay for dinner afterward.

Participating Holiday Hunt Destinations include:

Alonya Virtual Vintage

Amazing Escape Room

Arlene’s Bridal

Bloomfield Buy Rite Liquors

Bloomfield Wax & Skincare

Jalapeno Cycling

J.T. Murdoch Shoes

Regal Kidz Emporium

Bury the Hatchet Toni’s Community Closet

Ultimate Visions Salon

Vega Palace Jewelry

Save and Rave Consignment Shop

Starlight Tuxedo

In an effort to ensure the public’s safety, all visitors will be reminded to wear masks and practice social distancing while in Bloomfield Center, especially when inside any of the stores participating that day. The Holiday Hunt comes after a challenging year for local retailers, who have nonetheless persevered and continued to serve the Bloomfield Center community with their unique products and services.

“The Bloomfield Center Alliance is incredibly proud of the resilience and determination of our downtown businesses to stay open and continue serving this community,” said Ollyn Lettman, Director of the Bloomfield Center Alliance. “Scheduling the Holiday Hunt to correspond with Small Business Saturday is a great way to get people to shop in our downtown, through a fun (and safe) outdoor experience where they can support local entrepreneurs.”

Alonya, owner of Alonya Virtual Vintage and Save and Rave Consignment, a small storefront packed with unique women’s clothes and accessories shared, “I’m excited to participate in the Bloomfield Center Holiday Hunt. We have a diverse base of customers and would love for you to explore Bloomfield Center and while you’re at it join our Save & Rave Consignment (SARC) crew! We’re particularly excited for guests to find that want or needed item to add to your closet during the Holiday Hunt.”

Bloomfield Center Holiday Hunt will take place on Saturday November 28th. Individuals can register for the Holiday Hunt and sign up for alerts at It will be consistently updated as new specials and events are confirmed. Participants shopping and enjoying Bloomfield Center are asked to use #BloomfieldCenterHolidayHunt to amplify our community’s small business owners!

Bloomfield Center Holiday Hunt
What: An afternoon of music, ice sculpture, and shopping
When: Saturday, November 28th
Where: Six Points Plaza, Intersection of Bloomfield Ave and Glenwood Ave
How: Free tickets – visit and sign up for alerts