Female-owned startup Borobabi, which counts Montclair resident Erica Ryger-Amsinger among its five founders, is opening its first three brick-and-mortar stores — two in New Jersey and one in California.

The Borobabi Discovery Shops will offer "new conscious clothing" for children up to six years old, the business said in an announcement.

As a circular retailer, Borobabi "provides a unique borrow or buy model, whereby parents acquire — from the Discovery Shops or online — and keep items from Borobabi until children outgrow them or they’re out of season (on average 4 months), then subsequently rewards customers for returning and re-use."

Customers can purchase new partner brand styles, and may return “pre-loved” items for in-store credit with 20% of their original purchase price, which are then circulated via Borobabi’s website.

“Our Discovery Shops are the only place in the United States to explore sustainable children's style and see circular retail in action,” Borobabi CEO Carolyn Butler said in an announcement from the business. “We're building a home for slow fashion families to connect; a place to find conscious designs, then bring back your outgrown clothes and swap up for your next size, knowing that every item you return starts a new loop for up to four other families who follow.”

The first three store openings are:

  • Saturday, March 19 at the Mall at Short Hills. The opening will start at 10 a.m.
  • Thursday April 14, at 80 E Ridgewood Ave. in Ridgewood. The five founders, VIP guests including elected officials, interactive circularity demos and more will be feature at the event.
  • Thursday May 5, at 2189 Union St., San Francisco.