Today, the Montclair Film Festival launched its new name and identity: Montclair Film. The name change is intended to better express the organization’s year-round commitment to a film and education programming, according to a release.
Montclair Film will present the Montclair Film Festival this year from April 28 to May 7. Tickets for the 2017 Montclair Film Festival go on sale for Montclair Film members on Wednesday, April 5, at 10 a.m., and to the general public on Friday, April 7, at 10 a.m.
The Montclair Film Festival is a not-for-profit organization, and held its first festival in 2012.
MFF also has a new logo, and a campaign poster designed to feature this year’s festival theme, “Fall in love with film.”
The Montclair Film website is under development and will launch on April 3, the same day the MFF program will be announced and Montclair Film opens the Investors Bank Film and Media Center, its new home, at 505 Bloomfield Ave. The lobby will feature Montclair Film’s new box office, and the doors to the building’s new screening and event room, named Cinema505, will be open for public viewing. The building will be open daily during MFF Box Office hours, and will feature screenings, panels and events during the 2017 Festival. Once the festival ends, year-round film programming will begin on June 1, with education programs taking place in the summer of 2017.
““We are incredibly proud to introduce the world to our new name and identity,” said Montclair Film Executive Director Tom Hall in a release. “With our new home opening its doors, the moment was right to be ambitious and build the proper branding framework to support the entirety of our organization’s mission.”