Sales at 4 Flavors’ Art Gallery reception support Montclair Local
4 Flavors Art Gallery will donate 10% of the profits from any sales Oct. 13 — when it will hold an opening reception for an exhibition featuring graffiti artist Sen2 Figueroa — to Montclair Local Nonprofit News.
The gallery will also ask for a suggested donation to Montclair Local at the door — a recommended “ticket” cost of $75. Donations to Montclair Local are tax-deductible.
4 Flavors is at 204 Bellevue Ave. in Montclair. The opening night reception begins at 6 p.m.
“Over nearly three decades, Sen2 has continually sought new ways to create meaningful graffiti works, whether in outdoor space with his murals, or through canvas and prints,” the gallery said in an announcement of the reception.
The exhibition will be on view from Oct. 15 through 31.
Montclair Local is different from most news organizations — it’s a 501(c)(3) nonprofit, dependent on community support, and currently operates at a loss. Most of its expenses go directly to paying the salaries of full-time and part-time journalists, further supported by freelance writers and photographers. Printing and delivering the weekly newspaper accounts for most of the rest.
Montclair Local endeavors to be the community’s newspaper — working to make government more transparent, to celebrate all that makes Montclair great, to reflect the diverse lived experiences of the people who make Montclair their home. It’s a time-consuming, expensive endeavor, and a gamble — that the people of Montclair will find local journalism important enough, worth supporting enough to help the newspaper survive when so many commercial hometown papers have drastically cut back or closed down altogether.
It’s a gamble the paper’s founding publisher and largest donor, Heeten Choxi, and other supporters believe is worth taking, because they believe the community is made better by being well-informed.
For staff members of Montclair Local, offers like 4 Flavors’ — to support the news operation with a fundraiser — is a welcome sign that the hard work they do matters.
For three decades, Sen2 Figueroa, formally Sandro Figueroa García (born in 1969, in Puerto Rico), has sought new ways to create meaningful graffiti works, whether in outdoor space with his murals, or through canvas and prints.
“Back in the 1980s, Sen2's fascination with graffiti, color and letterforms took hold of his dreams,” 4 Flavors wrote in its event announcement. “He took his passion for graffiti, color and lettering to the streets of New York. There, he began to cultivate his love for street art, creating graffiti murals and commercial work. It was at this point in his life that he met and joined the most famous graffiti crew ever assembled in the world to date: Tats Cru.”
Their work together has been exhibited at the Smithsonian, Art Basel, the Boston Center for the Arts, several times in Europe and as part of the "Urban Art Biennial 2013" at the Rammelsberg Museum in Germany.
Sen2’s work evolved to include mixed media works on paper and canvases, according to the gallery.
“He moved from classical New York graffiti art to a combination of graphic lettering styles with 3-D elements and abstract art techniques. All of Sen2's pieces have graffiti elements in them to reflect his artistic roots, as well as his sophisticated and constantly evolving style,” the announcement said. “His work creates an entertaining dialogue between color and motion. Sen2 blurs the lines between graffiti and fine art. His beautiful chaos of modern and contemporary interpretations has created a signature style.”
Sen2’s most recent work, Mecanico, Sen2 was influenced by the Bauhaus movement and Joseph Albers’s Color Theory. It focuses on “the evolution from graffiti to a mechanical style,” and “the sharp use of lines blur with bold use of color, and subtle blends collide intensely amongst a variation of textures,” according to the gallery.
— Louis C. Hochman