If you’re trying to drive onto Norman Road between Valley and Norwood in Montclair, you’ll find yourself blocked by a film crew. They’re spending the next few days shooting La-Z-Boy TV, print and Web commercials inside 38 Norman.

The film crew was contractually obliged to be coy about celebrity talent filming in the neighborhood. But it’s safe to say Brooke Shields will be paying a visit, given the multi-year deal she signed in 2010 to be the furniture maker’s spokeswoman.