Now it’s just ‘Partners’ — nonprofit rebrands to be more inclusive
Partners for Women and Justice, a nonprofit in Essex County, unveiled a new name, logo, brand images, and website as part of an extensive rebranding initiative.
“Rebranding to Partners is a better reflection of who we are and what we do,” executive director Julie A. Murphy said. "Our doors are always open to all types of different people and we are excited that our brand now reflects our reality."
"The new brand reflects how Partners helps transform the lives of domestic violence and sexual assault victims and survivors," the group said in an announcement. "It is also more inclusive, bringing together Partners’ clients, staff, and pro bono attorneys. The brand gets to the core of what Partners does – transforming lives through justice and allowing their clients to emerge stronger, braver, safer, and empowered."
In addition to providing legal services to low-income survivors of domestic violence, Partners increased its efforts to represent sexual assault victims and survivors as well as all survivors regardless of gender identity or sexual orientation. Partners also expanded its focus to impact public policy and court procedures.
For more information about Partners, visit partnersnj.org.